Social Media
I love the rules put forward by Rohit Bhargava (whose book I'm planning on getting soon) on Social Media Optimisation.
There are 17 rules, but weren't put together in one place, but some of them are repeated, so I chose the ones that I see
as a best strategy
1. Increase your linkability
2. Make tagging and bookmarking easy
3. Reward inbound links
4. Help your content travel
5. Encourage the mashup - let users use your content everywhere.
6. Be a User Resource, even if it doesn't help you
7. Reward helpful and valuable users
8. Participate
9. Know how to target your audience
10. Create content
11. Be real
12. Don't forget your roots, be humble
13. Don't be afraid to try new things, stay fresh
14. Develop a SMO strategy
15. Choose your SMO tactics wisely
16. Make SMO part of your process and best practices
